Head Of Content Needed. Dream Job For One Lucky Angler!

WARNING: Boring “Normal” Content Creators & Strategists Need Not Apply…

Are you looking for something new in 2024?

Perhaps looking to grow… to be part of something BIG… to leave your mark on the world…

Maybe you’re looking for your first real opportunity to be the Head Of Content or “Editor-In-Chief” in a fun and fast-growing company in the fishing space…

Or maybe you’ve been writing and creating content for a while and are looking to work at a place that ignites your passion you’ve always had for the profession.

Maybe you wish you worked at a place where your boss’s ego didn’t smother your creativity… a chance to finally get away from having to do things a certain way because “that’s how we’ve done it here for years…”

Or maybe a place where your content creation could truly help people create amazing experiences out on the water… where you could see your work making an impact in the real world firsthand…

Or perhaps you’re tired of working with boring people whose passion left them a long time ago and you’ve had enough…

If yes, then this letter is for you.

Hi, I’m Joe Simonds, one of the co-founders here at Salt Strong.

Our entire mission boils down to three core concepts:

• ​To help fishermen catch more fish in less time
• To inspire more families and kids to get outside fishing
• To connect anglers through the the power of an online community

We help fishermen achieve this through exclusive tips, reviews, weekly fishing reports, video content, along with comprehensive fishing courses.

Almost all of it requires top-notch content creation, strategy, and someone who’s not afraid to try new things and think outside the box…

That’s where you come in.

With how fast our fishing community is exploding, we need help on the content creation and STRATEGY side of things (ASAP).

But not just any writer will do…

We are looking for someone with a burning passion for inspiring more people to get outside fishing.

We are looking for someone who goes above and beyond with every project.

We are looking for someone who is super competitive… who wants to win… who works with a sense of urgency…

Finally, we are looking for someone who has experience creating content in the outdoor or fishing space and coming up with a winning STRATEGY.

Does that sound like you?

If so, keep reading.

Before I describe exactly who this important role is for, let me tell you exactly who it’s NOT for…

This role is NOT for you if…

• You enjoy creating boring content just to fill up a page or get some quick views…
• You enjoy writing about the exact same thing over and over again…
• You get more excited about your title than the impact your work makes…
• You’re an old fart looking for a simple job to coast through retirement…
• ​You take yourself so seriously that your waders are in super tight wad just thinking about having to write something funny (like I did above… and just now again…).
• ​You enjoy working for a company with little to no job growth opportunities…
• You’ve never written amazing content before…

Still here?

Ok.

Great.

On the other hand, here’s the PERFECT candidate for this new “Editor-in-Chief” role here at Salt Strong…

This role is for you if…

• You are a pirate… a rebel… a radical… a RENEGADE… a creative genius longing to make an impact in this world…
• ​You are COMPETITIVE
• You enjoy working for a FAST moving company
• You work with a sense of URGENCY in all that you do
• You enjoy NEW OPPORTUNITIES (including getting to work on new and challenging projects all the time)
• You absolutely LOVE creating content that is engaging and sharable
• You’ve had prior EXPERIENCE in the publishing or content marketing space
• ​You’ve got tons of ENERGY and want to be with a fun company for the long haul…
• You want to DISRUPT the fishing industry…

You’re still here with me after all that?

Impressive.

We might have a chance together…

If this resonates with you, then consider joining our team.

But please don’t consider this job if you curse like a sailor, routinely gossip, talk poorly of your colleagues, or can’t come to work with a positive outlook every single day.

“I’m interested! What’s next?”

If interested, please do the following:

1) Send a short video about why you might be a good fit and how you can help Salt Strong make an impact in the fishing world to joe@saltstrong.com with the subject line “Head of Content.” Nothing too lengthy, just something to get us started.

2) List links or attach a doc of your top 3-5 best pieces of content that either you created/wrote or managed the people who created/wrote them (the ones you are most proud of – note that these will remain confidential and not be shared). If you don’t have at least three published articles that you can reference, then this particular role is not a fit for you.

Speaking of confidentiality, this email (joe@saltstrong.com) is my private email (it only comes to me) and I promise 100% confidentiality.

The next step (after we receive your email and feel that you could be a great fit) is to set up a phone interview so we can learn about each other, make sure this is a good match for both parties.

We’re based out of Winter Haven, FL but the ideal candidate would be able to work from home.

Also, we’re ready to start when you are.

Listen, where you work speaks volumes about you, so I hope you work at a place that challenges you, is fun and supportive, and helps you grow as an individual.

If you think that might be us, then start by dropping me an email so we can schedule a time to talk.

Tight lines,

Joe Simonds

P.S. – If you think one of your friends or associates would be a fit for this critical role with us, please forward them this link. Thank you for all of the support!

P.P.S. – Want more details? See below…

What You Will Do In This Role:

Salt Strong is seeking a creative, strategic thinking, and detail-oriented Head of Content. As the Head of Content, you will play a critical role in developing and executing content strategies to support the company’s goals and objectives.

This role is responsible for overseeing the creation, management and optimization of content across our various platforms and channels. This role requires a blend of creativity and strategic thinking to ensure the delivery of high-quality content that resonates with our target audience and drives engagement and membership growth. Must have experience and knowledge of inshore saltwater fishing.

Essential Job Duties:
As a Salt Strong Content Lead, your day-to-day responsibilities would look as follows:

• Manage and develop team members within our sales and marketing department related to content and social media
• Develop and implement comprehensive content strategies aligned with the organization’s objectives and target audience
• Oversee the creation of various types of content, including articles, blog posts, social media posts, videos, infographics, and more, ensuring consistency in messaging and brand voice
• Develop and maintain a content calendar to ensure timely delivery of content across all platforms
• Lead and mentor a team of content creators, providing guidance, feedback, and support to ensure their professional growth and the successful execution of content initiatives
• Monitor content performance metrics and analytics to identify opportunities for optimization and improvement
• Collaborate with the SEO team to incorporate relevant keywords and optimize content for search engines
• Work closely with cross-functional teams, including marketing, design, product, and sales, to ensure content aligns with overall strategies and goals
• Review and approve content to ensure accuracy, relevance, and adherence to brand guidelines
• Keep updated with industry trends, best practices, and emerging technologies in content marketing to continuously improve strategies and tactics
• Coordinate with fishing experts in our industry for content collaboration and other related projects

Requirements For Success:

• Required minimum 3+ years of online content creation, SEO experience, and social media marketing
• Proven experience in content creation and management, with a strong portfolio showcasing diverse content types and styles
• Excellent writing and editing skills, with meticulous attention to detail and a keen understanding of grammar and style guidelines
• Demonstrated leadership abilities, with experience in leading and motivating a team to achieve goals
• Strong analytical skills, with the ability to interpret data and insights to inform content strategies
• Creativity and innovation, with the ability to generate new ideas and concepts for content development
• Excellent communication and collaboration skills, with the ability to work effectively across different internal teams
• Ability to work in a fast-paced environment and manage multiple projects at once

What We Are Offering You:

• Competitive salary and opportunity for growth
• 401k matching at 100% for the first 3% 
• Long Term Disability
• Short Term Disability
• Life Insurance
• Vision Insurance
• Dental Insurance
• A fun, family-first team

Position Type:
Full-Time Salary Employee 

Salary Range:
$ + per year based on experience

ABOUT Salt Strong:
As the largest saltwater fishing club in America with a burning desire to help our “Insider” members save time and money. We offer a fast-paced, growing, family-focused, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. As a team, we’re constantly pushing ourselves to improve, to create new innovations, and we believe great ideas come from lots of different places and team members.

Our Core Beliefs:

Create WOW
Fail Forward
Family First
ALL IN
Have FUN

THE MISSION OF SALT STRONG:

To Unite Friends & Families
To Serve Fishermen
To Honor God & Jesus Christ In Everything We Do

THE SALT STRONG VISION:

To create the most trusted saltwater fishing community in America.

HOW TO APPLY:

If you think you might be a fit for this job, please do the following steps:

Send an email to joe@saltstrong.com with the subject line “Head of Content” along with the following information:

1) Send a short video about why you might be a good fit. Nothing too lengthy, just something to get us started.

2) List links or attach a doc of your top 3-5 best pieces of content that either you created/wrote or managed the people who created/wrote them (the ones you are most proud of – note that these will remain confidential and not be shared). If you don’t have at least three published articles that you can reference, then this particular role is not a fit for you.

Make sure to let me know the best phone number to contact you.

Note: All inquiries, emails, and resumes will remain 100% CONFIDENTIAL.

We will contact you after we have a week or two to review all resumes.